We love Black Friday deals — and it’s got nothing to do with saving money
24 Nov 2023
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If shopping is an addiction, then Black Friday is the gateway desire.
But there's a reason these must-see sales events are so enticing to the millions of Americans who are expected to shop online -- and, spoiler alert, this has nothing to do with impressive price cuts.
Pennsylvania psychologist Borin Warin told Yahoo News:“Shopping is not a rational process,” she said "If that's the case, we buy exactly what we need. “
"Instead, we usually buy what we want and justify it in hindsight.”
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